The Purposeful Decision Maker presents Pádraig Ó Céidigh's groundbreaking and holistic approach to decision-making in life and business. He explores both his own rich experience and the most up-to-date thinking in this area to arrive at a methodology for making great decisions consistently.

The process begins with the concept of safe harbor: the people, places, and principles that are most important to you. Making great decisions is all about protecting that safe harbor and ensuring your actions are consistent with who you are at your core. Pádraig then explores the different analytic approaches required to distill information into actionable knowledge. He shows how the unseen biases that lurk beneath so many critical decisions can be drawn into the light.

Instinct plays a critical role in all human interactions. Sometimes going with one's gut makes sense; sometimes a more detached analysis is required. The skill lies in knowing which situation is which. Pádraig also demonstrates how experience is an excellent teacher. When we have the courage to objectively explore our own history, we discover an excellent source of critical knowledge.

Entrepreneurs dance with this risk in order to create something new and exciting in the world. Pádraig shines a light on risk and entrepreneurial decision-making. What are the best ways of quantifying, monitoring, and mitigating this risk? He addresses the critical area of unintended consequences and the means of revealing them early in the decision-making cycle. An approach to group decision-making completes a framework that is as brilliant as it is intuitive.