The Proximity Paradox: How to Create Distance from Business as Usual and Do Something Truly Innovative

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Product Details

$18.95  $17.62
ECW Press
Publish Date
5.4 X 8.2 X 0.6 inches | 0.6 pounds

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About the Author

Alex Varricchio worked with one of the largest advertising agencies on the Canadian Prairies for 10 years, and eventually led the creative department as creative director. He has always had an entrepreneurial spirit and pursued his first business venture at the age of four. Kiirsten May has always had a passion for storytelling and creative expression. She's channeled that passion into helping brands and individuals influence their communities through well-told stories. Together, they are the co-owners of UpHouse, a marketing agency, and Crainstorm, a crowd- sourced brainstorming web app.


"The Proximity Paradox is both provocative and prescriptive. It will challenge your industry experience, best practices, and team alignment. In our digital economy, where creativity and innovation are in constant demand, business leaders need a new approach for meeting their client needs. The Proximity Paradox helps you see what you are doing wrong and how to fix it. A must-read for all agency and marketing executives." -- MK Marsden, 3-time global CMO, Managing Partner at Touchpoint Strategies and Board Practice Leader at Avasta

"The Proximity Paradox isn't just a must-read for anyone in business today, it should be your manual for continually unleashing innovation in your teams and within yourself. Their approach is pragmatic, challenging, and, most importantly, hopeful." -- Matt Johnston, Johnston Group

"On almost every page of this book, I found myself nodding my head in agreement, taking notes, or dog-earring the edge. It brings up so many points that I will now be putting in to practice in my own business. Big thank you to Kiirsten and Alex for putting this together. It's a must-read for creatives and entrepreneurs." -- Phoebe Cornog, Co-owner/Founder, Pandr Design Co.

"I read The Proximity Paradox as a neuroscientist, psychologist, and business owner and from all three perspectives feel like it's great! It's like applied neuroscience without all the jargon of how the brain works. Instead it's a practical guide to taking a step back from some of the biases our brain naturally makes when we are too close or experienced in an area. I felt inspired to try these strategies with my own company and at other times affirmed with some of the strategies I already use. The examples throughout were poignant and I even caught myself laughing out loud on the streetcar. This book is a must-have for any creatives, business owners, or academics who want to stay relevant in their field for years to come." -- Mandy Wintink, PhD, RYT, Life Coach/Director, Centre for Applied Neuroscience Inc.

"I have read a ton of famous business books and The Proximity Paradox is one of the better ones. It's practical, relatable, and immediately applicable. I think the Proximity Paradox is a great concept, true in many ways. It gave me three ideas that I will try with my employees and a new business idea." -- Steve Alexander, Operations Manager, AGI Westfield