The Power of Potential: How a Nontraditional Workforce Can Lead You to Run Your Business Better


Product Details

$28.99  $26.96
HarperCollins Leadership
Publish Date
6.0 X 9.1 X 1.1 inches | 0.92 pounds

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About the Author

Tom D'Eri has dedicated his career to unleashing human potential by creating organizational systems and culture that empower people to grow. Tom is the Co-Founder and COO of Rising Tide Car Wash, an organization that employs over 90 individuals with autism in a successful car wash business. Tom is also the Co-Founder of Rising Tide U an organization dedicated to teaching others how to harness the autism advantage. Tom is a Forbes 30 Under 30 social entrepreneur and speaks regularly at Fortune 500 companies, international conferences, leadership development programs, and universities.


'This provocative, informative, and engaging book contains the seeds of a revolution--an inclusive future in which businesses unlock the hidden potential of employees with autism and other neurodivergent conditions by redesigning onboarding processes and creating opportunities for them to shine. It's a template for a society in which everyone is given the best chance of success.'--Steve Silberman, author of NeuroTribes: The Legacy of Autism and the Future of Neurodiversity
'Everybody who is interested in getting people with autism employed in a job that gives them a sense of purpose should read this book.'--Temple Grandin, Author of The Autistic Brain and Thinking in Pictures
'This is a powerful, game-changing book, a book for anyone who has ever built a hiring process or managed a team. Tom's approach is changing lives.'--Seth Godin, Author of This is Marketing
'One of the top ten businesses books of 2023. The book goes way beyond a story of one business that is so exhilarating and stimulating you'll want to tell it to friends and colleagues. It ultimately provides essential advice for every manager in business, nonprofits, and government. The advice on hiring alone will have you hiring art teachers to engineers and nurses--in half the time with double your success.'--Chip Heath, Professor at Stanford Business School and coauthor of four NYT bestsellers including Switch and The Power of Moments
'Tom's account of how he built Rising Tide Car Wash and the lessons he learned from hiring and managing a non-traditional workforce is riveting. Read it and learn how to overcome some of the most entrenched problems that hold companies back from scaling.'--Chris Yeh, Author of Blitzscaling