The Power of Fifty Bits: The New Science of Turning Good Intentions Into Positive Results


Product Details

Harper Business
Publish Date
6.3 X 9.2 X 0.8 inches | 0.8 pounds

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About the Author

Bob Nease, PhD, served as the chief scientist of Express Scripts and is the author of more than seventy peer-
reviewed papers. He was also an associate professor of internal medicine at Washington University in St. Louis and an assistant professor at the Geisel School of Medicine at Dartmouth College. He received the Henry Christian Award for Excellence in Research from the American Federation for Medical Research and the URAC's Health Care Consumer Empowerment and Protection Award. He and his wife divide their time between Phoenix, Austin, and Italy.


"Want to learn how to design approaches that spur others to achieve their goals-and that do the same for you and your own goals? With clarity, eloquence and humor, The Power of Fifty Bits shows you how."--Robert B. Cialdini, Author of Influence
"The Power of Fifty Bits is a great resource for creating state of the art programs to promote wellbeing. Combining evidence for effective behavior change with practical advice, this book will transform your thinking and put you on a path to a much better life."--Helen Darling, Strategic Advisor, National Business Group on Health
"Bob Nease is a pioneer of implementing social science in business and healthcare and we are lucky to have him share his expertise."--Dan Ariely, author of Predictably Irrational
"In many ways, [this book] is yet another one of Bob's cleverly engineered systems, expertly designed to hook you with an enigmatic title, hold you with delightful stories and deep ideas, and ultimately leave you better than you were before-wiser about people in general, and about yourself in particular. "--From the Foreword by Daniel Gilbert
"If you want to understand how the environment you live in can be reshaped so that your intuitions, fears, hopes and dreams can best be managed and aligned with your best intentions, I recommend you read this fun, challenging, and useful book."--Arthur Caplan, Professor of Bioethics, NYU Langone Medical Center
"The Power of Fifty Bits shows you how to produce outcomes that have both high financial effectiveness and high acceptance by employees."--Bob Ihrie, SVP, Compensation & Benefits Lowe's Companies, Inc.
"This book proves that scientific insight doesn't need to be dry and boring. If you want to learn how to make your organization more effective, or just to make your own life better, read it. It's full of behavioral science insights in a fun, readable form."--Peter Orszag, former director, Congressional Budget Office
Focusing on activating good intentions that many people already have can be much more effective than trying to change their intentions through education and increased incentives...a thoughtful, easy-to-digest approach for individuals and organizations seeking to foster better choices.--Kirkus Reviews