The Only Business Writing Book You'll Ever Need

(Author) (Foreword by)

Product Details

$24.95  $23.20
W. W. Norton & Company
Publish Date
6.4 X 9.2 X 1.1 inches | 1.15 pounds

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About the Author

After spending her childhood coming up with new episodes to her favorite sitcoms instead of sleeping, Laura Brown decided to try her hand at writing and never looked back. A hopeless romantic, she married her high school sweetheart, though they didn't even go to the same high school! They live in Massachusetts with two cats with cerebellar hypoplasia, and an energetic kid who keeps them on their toes. Laura's been hard of hearing her entire life but didn't start learning ASL until college, when her disability morphed from an inconvenience to a positive part of her identity. It's important to her to create strong, competent characters with hearing loss, as she didn't have that growing up. At home the closed captioning is always on, lights flash with the doorbell, and hearing aids are sometimes optional.

Rich Karlgaard is the publisher of Forbes magazine, where he writes a featured column, Innovation Rules, covering business and leadership issues. An accomplished entrepreneur as well as a journalist and speaker, he is a cofounder of Upside magazine, Garage Technology Partners, and Silicon Valley's premier public business forum, the 7,500-member Churchill Club. He is also the author of Life 2.0 and The Soft Edge: Where Great Companies Find Lasting Success. He lives with his family in Silicon Valley.


All other guides to the critical skill of business writing may now be obsolete.--Ming-Jer Chen, Fellow and former president, Academy of Management
Imagine...a world where every communication was clear, specific, and thoughtful. In this world, not only would every individual, team, and organization be more efficient, it would even be more pleasant to go to work! We can make that world a reality: all it will take is for everyone to follow the powerful advice that Laura Brown has pulled together in this practical and concise guide.--Alan Iny, coauthor of Thinking in New Boxes
In this brilliant book, Laura Brown offers executives the essential principles of communication--whether e-mail, keynote speech, project proposal, or social media. Use them wisely--to lay out your vision, clinch the next job, build relationships, or make your big ask. You'll be amazed by the results.--David L. Rogers, author of The Digital Transformation Playbook
Effective communication is one of the keys to success in business. Laura Brown's book provides any student, manager, CEO, or board member the tools to write successfully.--Robert C. Daugherty, executive dean, Forbes School of Business
Laura Brown gives us seven steps to help become instantly more effective, including: how to make a clear ask, write for the reader, start strong and specific. She also gives examples for effective e-mail, thank-you notes, apologies, performance reviews, and termination letters. This is a resource business owners should not be without!--Barry Moltz, host of The Small Business Radio Show
This one-stop handbook on business writing covers everything you need to learn and do in a simple and practical manner. And it is fun to read!--Bernd Schmitt, professor, Columbia Business School
Practical, relevant, clear, and concise strategies that are applicable and meaningful to students and working professionals.--Andrew Shean, chief academic officer, National University System Online