The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

Product Details
Yale University Press
Publish Date
6.1 X 9.2 X 1.0 inches | 0.85 pounds

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About the Author

David L. Rogers is executive director of BRITE and faculty director of the Digital Marketing Strategy executive program at Columbia Business School.

"This is the stuff that every business and nonprofit needs to embrace if they're to succeed in a changing world."--Vivian Schiller, CEO of NPR--Vivian Schiller
"You don't have to be a company like Google to benefit from the world going digital. With dozens of revealing case studies, Rogers shows how large and small businesses in every industry are tapping into the power of networks to drive their bottom line."--Penry Price, Vice President, Google--Penry Price
"I call it Listenomics. Others call it The Relationship Era. You can think of it as salvation. What David Rogers details in this compelling book is that the very forces that are destroying mass marketing--i.e., the digital revolution--also power the bright and bold future of commerce."--Bob Garfield, host of NPR's On The Media, editor for Ad Age, author of The Chaos Scenario--Bob Garfield
"The Network Is Your Customer shows in real terms how networks have changed our lives, as customers as well as citizens. The book explains how marketing and customer service demand constant engagement and commitment to customers, and it shows you how any business can meet that challenge for better returns."--Craig Newmark, founder of craigslist--Craig Newmark
"Level-headed advice for companies contemplating a leap into the digital arena."--Kirkus

"You are holding an incredibly useful and valuable guidebook to the new customer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of What Would Google Do

--Jeff Jarvis