The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation: With a New Preface and Discussion Guide (Revised)

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Product Details
$28.00  $26.04
Harvard Business Review Press
Publish Date
5.4 X 8.2 X 0.8 inches | 0.55 pounds

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About the Author

An entrepreneur, creative thinker, and acclaimed international speaker, Frans Johansson has lived all his life at the Intersection. Raised in Sweden by his Swedish father and African American/Cherokee mother and educated at Brown University and Harvard Business School, he has started a health-care business, a software company, a hedge fund, and an innovation firm. In addition to The Medici Effect, Frans is the author of The Click Moment (2012). He is the founder and CEO of The Medici Group. Frans lives in Brooklyn with his wife and two daughters.

Author social media/website info:,,, linkedin/in/fransjohansson


Praise for The Medici Effect

Clayton M. Christensen, bestselling author, The Innovator's Dilemma--
"One of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field."

Susan Cain, New York Times bestselling author, Quiet; cofounder of Quiet Revolution--
"Diversity drives innovation--this book makes the case with such vividness, clarity, and excitement that it's obvious why it has stood the test of time. Bold, thought-provoking, and a ton of fun."

Daniel H. Pink, author, Drive and To Sell Is Human--
--Even a decade after publication, The Medici Effect remains required reading for trailblazers all over the world, regardless of industry, background, or training. The combination of remarkable stories and a compelling theory make this book an enduring innovation classic!"

Tom Freston, former President and CEO, Viacom--
A bold and original study of something that is generally thought to defy analysis--the nature of creativity and innovation."

Roger Ferguson, former Vice Chairman, Federal Reserve--
"Frans Johansson is a leading thinker in the realms of innovation and diversity. He delivers cogent and relevant insights in a thoroughly engaging way."