The Marketplace of Attention: How Audiences Take Shape in a Digital Age

Available
Product Details
Price
$36.00
Publisher
MIT Press
Publish Date
Pages
280
Dimensions
5.6 X 8.8 X 0.6 inches | 0.7 pounds
Language
English
Type
Paperback
EAN/UPC
9780262529891
BISAC Categories:

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About the Author

James G. Webster is Professor in the School of Communication at Northwestern University. The Marketplace of Attention: How Audiences Take Shape in a Digital Age

Reviews
The Marketplace of Attention is a worthy addition to cross-disciplinary shelves. It's lucid, accessible and thoughtful--and in our fast-moving media market, who can ask for more than that?--Times Higher Education--

James G. Webster makes important theoretical contributions in this book that will inform a wealth of testable hypotheses about audience choice and the influence of messages in a fragmented, segmented, media environment. His principal contribution may be his cool-headed yet provocative approach. Webster at once offers an exciting characterization of a dynamic marketplace of attention as well as a careful check on theorists and empiricists making broad claims about the dire consequences of media choice or micro-targeting.

--The International Journal of Press/Politics--