The Lettuce Diaries: How A Frenchman Found Gold Growing Vegetables In China

Xavier was born in France and in 1997 moved to China where he built Creative Food, which is today a key supplier to major restaurant chains across the country including McDonald's, KFC and Starbucks. He sold the company to Bakkavor Group PLC from the UK in 2007 and continued to run the business until 2011. Xavier is now a principal at Vision Management Consultants and works on strategy and M&A projects in the food sector for multinationals in China. He is also a Strategy & Execution coach for CEOs and their leadership teams. He currently lives in Oakland, California, and divides his time between there and China. Xavier was born in France and in 1997 moved to China where he built Creative Food, which is today a key supplier to major restaurant chains across the country including McDonald's, KFC and Starbucks. He sold the company to Bakkavor Group PLC from the UK in 2007 and continued to run the business until 2011. Xavier is now a principal at Vision Management Consultants and works on strategy and M&A projects in the food sector for multinationals in China. He is also a Strategy & Execution coach for CEOs and their leadership teams. He currently lives in Oakland, California, and divides his time between there and China.