The Language of Global Success: How a Common Tongue Transforms Multinational Organizations


Product Details

Princeton University Press
Publish Date
6.3 X 9.2 X 0.9 inches | 1.05 pounds

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About the Author

Tsedal Neeley is an associate professor in the Organizational Behavior Unit at Harvard Business School.


"The Language of Global Success does a masterful job documenting the unfolding changes in work practices, impact on firm performance, and daily struggles and joys following an English-language mandate in a large Japan-based company. Neeley's careful analysis of globalization's intertwined elements makes this a landmark study. Her compelling writing will appeal to any reader interested in the nitty-gritty of leading and understanding large-scale organizational change--and what it feels like for affected employees."--Robert Sutton, Stanford University and coauthor of Scaling Up Excellence
"In The Language of Global Success, Tsedal Neeley courageously deconstructs the greatest challenge that global companies face: language. Her breakthrough research and insights into ways people adapt to change demonstrate what is required to integrate multiple cultures and languages into a unified organization required for sustained success."--Bill George, former chair and CEO of Medtronic and author of Discover Your True North
"A very original book at the intersection of language and organizational and national culture that combines attention to a question of real interest with rigorous field research. It sets a high bar for further work in this domain--very high indeed."--Pankaj Ghemawat, New York University and IESE Business School, and author of World 3.0
"This is a fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it. I am not aware of any other book on the organizational aspects of such mandates, and the scope and length of this impressive study make it valuable and important."--JoAnne Yates, MIT Sloan School of Management
"With a wealth of material and rich insights, this accessible book develops a novel expatriate perspective on global work and provides concrete evidence for why language matters. It will be of great interest to scholars working in the fields of international business, human resource management, and organization psychology. A delightful read."--Rebecca Piekkari, Aalto University, School of Business
"An interesting read. . . . One of her most intriguing findings has to do with the effect of the English mandate on Rakuten's corporate culture."--Wall Street Journal
"Neeley . . . tackles her study of 'Englishnization' with scholarly rigor and journalistic zeal. . . . [The Language of Global Success] skillfully demonstrates that major corporate initiatives must be championed by top leadership and provide meaningful support and training for employees."--Publishers Weekly
"This analysis offers sharp insights for any multinational thinking about adopting a 'lingua franca'."---Matthew Reisz, Times Higher Education
"She weaves her observations of Rakuten into a larger story about language education in Japan, which is a crucial part of the 'Abenomics' agenda of the country's prime minister, Shinzo Abe. The result is an interesting and informative book full of practical lessons for any internationally ambitious organization."--Foreign Affairs
"Winner of the 2018 Bronze Medal in International Business / Globalization, Axiom Business Book Awards"
"The Language of Global Success is more than a study in organizational communication. It also is a study in change management."--Strategy + Business