The Illusion of Innovation: Escape Efficiency and Unleash Radical Progress

Pre-Order   Ships Apr 16, 2024

Product Details

$34.99  $32.54
Ideapress Publishing
Publish Date
5.2 X 7.4 X 1.0 inches | 0.95 pounds

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About the Author

ELLIOTT PARKER is founder and CEO of High Alpha Innovation, a venture builder that partners with corporations, universities, and entrepreneurs to co-create startups that solve compelling problems. He built his career in strategy consulting at Innosight, the firm founded by Clayton Christensen, in corporate venturing, and as an entrepreneur bringing new ideas to market. To date, he has launched over 40 venture-backed startups. Originally from California, Elliott currently resides with his family in Indiana. He earned a B.S. in Finance from BYU and an M.B.A. from the UCLA Anderson School of Management.


"A sweeping but down-to-earth manifesto on the promise and perils of trying new things." --KIRKUS REVIEWS"Parker's blend of interdisciplinary insights into
innovation and real-world examples makes this a compelling guide for those
ready to explore new, creative approaches to solving the world's greatest

--SAMUEL ARBESMAN, Author of Overcomplicated and The
Half-Life of Facts

"Business leaders must extend their gaze beyond the
immediacy of quarterly results. Parker offers a compelling road map for
navigating the uncertainties of tomorrow, offering strategic guidance on how
visionary leaders can future-proof their organizations and drive sustained
success. This is essential reading for leaders who understand that long-term
growth demands a visionary approach today."

--MARK JOHNSON, Cofounder, Innosight, coauthor of Lead from
the Future

"The relentless pursuit of capital efficiency dominates
boardroom discussions. The Illusion of Innovation serves as a wake-up call,
revealing the potential pitfalls of this myopic focus while compelling business
leaders to evolve their strategies toward new opportunities for growth."

--MIKE PETIT, SVP and CFO, Wabash

"The winners in this next phase of business evolution will
be what Elliott Parker dubs 'optimistic contrarians'--and big rewards will
accrue to those who are bold enough to bet on ideas that don't fit conventional
wisdom. His book is full of actionable insights and enlightening examples from
recent (and also ancient) history. It's a great guide to navigating what comes

--SCOTT KIRSNER, CEO and cofounder, InnoLead

"The Illusion of Innovation provides a fascinating,
insightful, and interdisciplinary look at why large organizations struggle to
innovate, and what they need to do if they want to redefine their industry."

--GAUTAM MUKUNDA, Author of Indispensable: When Leaders
Really Matter
and Picking Presidents: How to Make the Most Consequential
Decision in the World

"An exhilarating read that highlights the opportunity for
radical change through deliberate inefficiency--arguing persuasively that it's
time for organizations to find the courage to embrace the 'weird' and start

--KENNETH STANLEY, Computer scientist, entrepreneur, and
author of Why Greatness Cannot Be Planned

"Elliott delivers a masterclass on how venture building can
be leveraged by corporations to foster entrepreneurial thinking and drive
transformative change."

--SCOTT DORSEY, Managing partner, High Alpha

"Elliott does a masterful job breaking down what so many
know but are afraid to say--the quest for safety and security puts companies at
more risk than they can imagine because it makes them resistant, and even
unable, to change. By busting the illusion of innovation, Elliott shows us a
path forward, one that leads to resilient and enduring organizations."

--ROBYN BOLTON, Founder of innovation consultancy Mile Zero
and assistant professor at Massachusetts College of Art and Design

"Elliott provides a thoughtful exploration of how
enterprises can effectively address critical challenges in both business and
society through experimentation. This is a must-read for aspiring entrepreneurs
and seasoned leaders alike."

--TATE STOCK, Founder and CEO, Chirp

"The Illusion of Innovation provides a refreshingly honest
perspective on corporate innovation, complete with an intuitive framework for
implementation and supported through exhilarating examples and personal

--MATT RUBIN, Founder and CEO, True Essence Foods