The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Margaret Mark
(Author)
Description
- Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
- Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Product Details
| Publisher | McGraw-Hill Companies |
| Publish Date | February 06, 2001 |
| Pages | 400 |
| Language | English |
| Type |  Hardback |
| EAN/UPC | 9780071364157 |
| Dimensions | 9.0 X 6.4 X 1.4 inches | 1.4 pounds |
About the Author
Margaret Mark is the president of Margaret Mark Strategic Insight, a marketing consulting firm specializing in a unique form of brand management based on a deep, even primal, understanding of how consumers and brands interact. A former Executive Vice President of Young & Rubicam, her recent clients include Cablevision/Madison Square Garden, Sesame Workshop, SAP America, Polo Ralph Lauren, and the March of Dimes.
Carol S. Pearson, Ph.D., is President of CASA, the Center for Archetypal Studies and Applications, a management consultant offering integrated branding/organizational developments services, and the best-selling author of The Hero Within: Six Archetypes We Live By, Awakening the Heroes Within: 12 Archetypes to Help Us Find Ourselves and Transform Our World, Magic at Work, and the Pearsons-Marr Archetype Indicator (PMAI).
Pearson and Mark apply the concepts described in this book both
individually and in partnership. For further information, contact [email protected].
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