The Fashion Entrepreneur

A Definitive Guide to Building Your Brand

Keanan Duffty

(Author)

Hardback

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Description

This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.

Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.

Product Details

Publisher	Laurence King
Publish Date	September 10, 2024
Pages	192
Language	English
Type	Hardback
EAN/UPC	9781529428667
Dimensions	8.6 X 7.0 X 0.8 inches \| 1.3 pounds

BISAC Categories: Business & Money , Business & Money , Business & Money , Science & Technology

Product Details

Publisher	Laurence King
Publish Date	September 10, 2024
Pages	192
Language	English
Type	Hardback
EAN/UPC	9781529428667
Dimensions	8.6 X 7.0 X 0.8 inches \| 1.3 pounds

BISAC Categories: Business & Money , Business & Money , Business & Money , Science & Technology

About the Author

Keanan Duffty is an award-winning British fashion designer, musician, and educator. He is a member of the Council of Fashion Designers of America (CFDA). Duffty has done collaborations with brands including Reebok, Gola and Dr Martens and designed with artists such as The Sex Pistols, David Bowie and Gwen Stefani. During his tenure at Director of Fashion Programs at Parsons, New York, he founded the school's Masters in Fashion Management. He is now Dean of Fashion at Instituto Marangoni in Miami.

Reviews

"The book is a comprehensive guide to aspiring entrepreneurs in the fashion industry, offering insights on how to transform a business idea into reality." --Jean E. Palmier, WWD

"Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur." --Council of Fashion Designers of America

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