The End of Business as Usual
Rewire the Way You Work to Succeed in the Consumer Revolution
Brian Solis
(Author)
21,000+ Reviews
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Product Details
| Publisher | Wiley |
| Publish Date | October 18, 2011 |
| Pages | 320 |
| Language | English |
| Type |  Hardback |
| EAN/UPC | 9781118077559 |
| Dimensions | 8.9 X 6.3 X 1.2 inches | 1.1 pounds |
About the Author
BRIAN SOLIS is globally recognized as one ofthe most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is Principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He has led strategy development and change management initiatives for Fortune 500 companies and emerging businesses all over the world. His blog, BrianSolis.com, is among the world's leading business strategy and marketing resources.
Reviews
"An inspirational book to help you to see how you have to review your whole approach towards connected consumers." (Financial Adviser, 23rd February 2012)
"An accessible insight into the way new consumers behave, what you can learn from them and how to communicate with them." (Director, December 2011)
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