The Design of Business: Why Design Thinking Is the Next Competitive Advantage

Available

Product Details

Price
$35.00  $32.55
Publisher
Harvard Business Review Press
Publish Date
Pages
208
Dimensions
5.7 X 8.3 X 0.9 inches | 0.7 pounds
Language
English
Type
Hardcover
EAN/UPC
9781422177808

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About the Author

Roger Martin is dean of the Rotman School of Management at the University of Toronto and a professor of strategic management at the school. He authored The Responsibility Virus, The Opposable Mind, and many articles in leading business publications including Harvard Business Review, BusinessWeek, Fast Company, and Barron's.

Reviews

"... among the most fundamental and comprehensive books ever written about the subject of business design and design thinking." -- Business Design Association, November 2nd, 2009

"...for readers interested in the processes of design...there are some interesting bits of detail and discussions on how exactly this is done." -- The Financial Times, October 15, 2009

"Insightful analysis of a hot management trend, useful for executives of all levels." --BusinessWeek, October 26, 2009

"...a tough-minded elegant survey of why design thinking shouldn't be considered some soft thing that's nice for business at the edges but not necessary at the core." --MIT Sloan Management Review, Improvisations blog, October 2009

"...offers thoughtful and valuable insight for all managers, and concludes with important instructions for individuals who want to become design thinkers. An excellent book." -- Booklist, October 15, 2009