The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth

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Product Details
Price
$28.80
Publisher
Yale University Press
Publish Date
Pages
256
Dimensions
5.55 X 9.39 X 0.61 inches | 0.79 pounds
Language
English
Type
Paperback
EAN/UPC
9780300188011

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About the Author

Joseph Turow is Robert Lewis Shayon Professor of Communication and associate dean for graduate studies at the University of Pennsylvania's Annenberg School for Communication. He lives in Bala-Cynwyd, PA.

Reviews
"An important and urgent reminder that in our excitement over the benefits of new technologies we run the risk of ceding influence over forces essential to protecting and promoting autonomous decisionmaking to an industry interested only in activating our buying impulses."--Glenn Altschuler, "Minneapolis Star-Tribune"--Glenn C. Altschuler "Minneapolis Star-Tribune "