The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media
Description
In a world flooded with media from both individuals and companies, push marketing is dead. The new key to breaking through to consumers and driving conversions? Context. Salesforce marketing maven Mathew Sweezey explains "the context marketing revolution" and provides new rules for marketing in a transformed world.
- Articulates the new "infinite media" environment and how this has led to the "context revolution" in marketing.
- Provides powerful framework for the "hierarchy of context"--the essential elements of context for marketers to integrate into their approach.
- Redefines and expands the role of marketing and marketers in the organization.
Audience: Practicing marketers and brand managers, as well as C-level executives and senior managers involved in product management. The book will also be of interest to students and teachers of marketing, brand development, product management and business strategy.
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About the Author
Mathew Sweezey is Principal of Marketing Insights for Salesforce. A researcher, thinker, award-winning marketer, and writer, his work has appeared in leading publications such as AdAge, Forbes, Brand Quarterly, The Economist, and The Observer. He is the author of Marketing Automation for Dummies. He keynotes at conferences around the world and routinely works with the world's largest and most well-respected brands, including UPS, Home Depot, AT&T, and Dell.
You can find Matthew Sweezey at:
mathewsweezey.com
Twitter: twitter.com/msweezey
LinkedIn: linkedin.com/in/mathewsweezey/
Reviews
Gold Medal Winner for Best Advertising/Marketing/PR/Event Planning Book in the 2021 Axiom Business Book Awards
Advance Praise for The Context Marketing Revolution:
"Thoughtful, up-to-date, and practical insight on how marketing really works today." -- Seth Godin, author, This Is Marketing
"If you're looking for a book with conversion-rate charts, lead funnels, and ROI tables, this isn't it. Sweezey gets back to what we should have been focusing on all along: human behavior, why consumers make the decisions they do, and why context matters more than ever." -- Geoffrey Colon, Head of Brand Studio, Microsoft Advertising; author, Disruptive Marketing
"With The Context Marketing Revolution, Mathew Sweezey provides a road map for how to serve today's media-inundated consumers in the moments that matter. This book should be required reading for A-list brands, B-schools, and C-suites everywhere. It's that fundamental." -- Jeffrey K. Rohrs, author, Audience
"The new market leaders won't be marketers or brands--they will be customers. Marketers who want to follow their customers' lead need to start with this book." -- Doc Searls, author, The Intention Economy; coauthor, The Cluetrain Manifesto
"If you recognize and accept that marketing has transformed, you are halfway there. This book will help you go the rest of the way by helping you decide what to do about it. Practical advice from a real-world practitioner." -- Dharmesh Shah, cofounder and CTO, HubSpot
"Sweezey provides a detailed playbook on how to do Modern Marketing, everything from how brand and advertising must change in the digital era to the deep integration of technology and data to enable you to scale. Buy a copy for every member of your marketing team to transform your relationship with customers." -- Charlene Li, founder and Senior Analyst, Altimeter, a Prophet company; New York Times bestselling author, The Disruption Mindset
