The Content Pool: Leveraging Your Company's Largest Hidden Asset
Alan J. Porter (Author) Douglas Potter (Illustrator)
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DescriptionAll companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level responsibility, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool makes the case for placing content creation, management and distribution on a par with other core strategic business activities.
February 22, 2012
5.5 X 0.52 X 8.5 inches | 0.64 pounds
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About the Author
Alan J. Porter has been a collector of Batman comics and memorabilia since his college days. He is the editor/publisher of the on-line Batman magazine Gotham Gazette and the Gotham Weekly News electronic newsletter. Whilst working as a publishing software consultant he also pursues a career as a freelance writer with several published magazine articles and technical papers. This is his first book. Alan J. Porter is originall from Manchester, England, but now lives in Marlyand with his wife Gill, daughters Meggan and Erin, and a house full of bat-stuff.