The Conquering Creative: 9 Shifts to Build an Unstoppable Creative Business
Turn your creative passion into a thriving business.
"For years, when my creativity needed a boost, I hired William. Open this book and you'll immediately know why!" - Jon Acuff, New York Times bestselling author
"The Conquering Creative is the perfect business book for creatives who hate reading business books!" - Jordan Raynor, bestselling author of Redeeming Your Time
"William meets you where you are as a fellow creative to show you that you can conquer your fears of business and be successful in what you love to do." - Mike Rohde, bestselling author of The Sketchnote Handbook and The Sketchnote Workbook
Creatives are naturally drawn to Creating...not analyzing sales strategies, reading P&Ls, filing forms, or building processes.
Any creative who longs to use their skills to make a living must acknowledge the hard truth that mastering your craft is not enough. They must also master the business of their craft.
The good news? It's easier than you think.
In The Conquering Creative, William draws from the ups and downs of his decade-long adventure of leveraging creativity into a successful business. From capital to clients, pricing to purpose, William walks you through 9 critical "shifts" that you must make to level up from "Creative" to "Conquering Creative."
1. "My art is my passion" ←→ "My passion is my product"
2. "Business is a necessary evil" ←→ "Business will unlock my dreams"
3. "I am my work" ←→ "I am more than my work"
4. "My work speaks for itself" ←→ "I must speak up for my work"
5. "I create as an artist" ←→ "I work as a professional"
6. "Quality is all that counts" ←→ "Everything counts"
7. "I wait for inspiration" ←→ "I create systems for inspiration"
8. "Go it alone" ←→ "Go with a team"
9. "Wing it" ←→ "Dream it"
This practical, fully-illustrated, delightfully readable book is a must for any creative who longs to dump that day job, continue their artistic endeavors after graduation, or scale that side hustle into a fulfilling, successful creative career.
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"For years, when my creativity needed a boost, I hired William. Open this book and you'll immediately know why!"
- Jon Acuff, New York Times bestselling author
"William Warren shares his wit, wisdom, and hard-earned insights with readers in "The Conquering Creative." Those ready to amplify their creativity and enhance their business acumen will find nourishment, encouragement, and actionable advice in the insightful pages of his book."
- Paula Wallace, President, Savannah College of Art and Design
"This book is a must have for anyone currently in business, anyone considering starting a business, or a creative person in need of a recharge and jolt to embark on their next success. Warren's vulnerability in sharing his entire journey will help others bypass their own doubts, hesitations, and questions about entrepreneurship. What an excellent compilation and toolkit to keep around for daily use."
Audra Price Pittman, Vice President for Giving, Savannah College of Art and Design
"The Conquering Creative is the perfect business book for creatives who hate reading business books! This short read is fun, practical, and extremely valuable. And it's all written and illustrated by William Warren, who has a proven track record in turning a creative 'hobby' into a real business."
- Jordan Raynor, bestselling author of Called to Create and Redeeming Your Time
"The starving artist is a myth and William shows how easily that idea is broken. Craft and business success is possible."
Blake Howard, Co-Founder, Matchstic
"The Conquering Creative is like having a down-to-earth, relatable best friend guiding you through the creative world, busting myths and sharing real, practical advice about how to make YOUR dreams reality. This book is a genuine gem for anyone turning their passion into a career - I wish I had this when I started as a writer!"
- Joe Bunting, bestselling author of Crowdsourcing Paris and Founder of The Write Practice
