"Jim McLamore's The Burger King is a must-read for aspiring entrepreneurs, for those who have worked in the business, and for those looking for inspiration from one of America's great innovators. I have reread The Burger King several times over the years and like to channel some 'McLamore' every time I speak to a large group of our amazing Burger King franchise owners. I am always inspired by this awesome tale of how Jim McLamore and his partner (Burger King co-founder Dave Edgerton) stumbled upon the idea to create America's favorite burger - the now world-famous and iconic Whopper! A great read for business owners and those who want to be one." - Jose Cil, CEO, Restaurants Brands International (parent company of Burger King, Popeyes & Tim Hortons)
"McLamore's book chronicles successes and failures in intensely human way." - The Miami Herald
"Sharing the story of an American dream that turned into a global, iconic brand, this book demonstrates the power of grit, and generosity to others, in creating long-term success." - Amanda Israel, Executive Director - Burger King McLamore Foundation
"Through the lens of Burger King brand co-founder, Jim McLamore this story shares a fresh perspective on what it takes to build an iconic brand and the importance of caring for people and communities as a key part of business success." - Jim Myers, President, Burger King McLamore Foundation