Clever Publishing was founded in 2010 with the purpose of changing children's lives for the better. We create a world full of fascinating experiences for families through our books, games, sets, and series. Focusing on Pre-school and Edutainment, we've developed a wide range of innovative formats with modern teaching techniques. Kids love to read, touch, and play while learning, so our program includes products for all ages, including box sets; board books; puzzle books; learning flash cards; interactive coloring, activity, and word play formats; and boards games for the entire family. Our dream team - more than 100 employees worldwide - have a comprehensive understanding and knowledge of children's books. With this expertise, we present products that are fun, entertaining, and vibrant. We are modern and educational and strive to always emphasize the importance of first experiences. We connect to the needs of busy parents and aim to enrich the time spent with their children. Our goal is to make children - and their parents - happy! Elena Ulyeva is the author of educational manuals, published in a total circulation of 3 million copies. Her manuals are based on her belief in the method of early development through creativity and play. She is a member of the TOP-10 most published children's authors in Russia according to the Book Chamber, a master of fairy tales, and a talented teacher with 20 years of experience working with children.

Ekaterina Goncharova, an art restorer by training and a member of the Artists Union of Russia, shifted her focus to illustration after completing her master's degree and becoming a mother. Ekaterina's illustrations are easily recognizable by her distinctive watercolor style, and her characters can be found on puzzles, stationery, and even utensils. Since 2021 she has illustrated more than 15 books published in Russia and abroad, and she has also authored her own book. Ekaterina particularly enjoys creating illustrations of cute and kind animals for young readers and her favorite character is the fox.