The Behaviorally Informed Organization

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Product Details
Price
$38.95  $36.22
Publisher
Rotman-Utp Publishing
Publish Date
Pages
328
Dimensions
6.1 X 9.1 X 1.1 inches | 1.36 pounds
Language
English
Type
Hardcover
EAN/UPC
9781487507893

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About the Author
Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action Research Centre at Rotman [BEAR]. Catherine Yeung is an associate professor of marketing at the Chinese University of Hong Kong.