The B Corp Handbook: How You Can Use Business as a Force for Good
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Description
"This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line."--Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc. B Corps are a global movement of more than 2,700 companies in 60 countries--like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification. Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference. While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.
Product Details
Price
$29.95
$27.85
Publisher
Berrett-Koehler Publishers
Publish Date
April 23, 2019
Pages
240
Dimensions
6.1 X 9.1 X 0.7 inches | 0.85 pounds
Language
English
Type
Paperback
EAN/UPC
9781523097531
BISAC Categories:
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About the Author
Ryan Honeyman is a partner/worker-owner at LIFT Economy. LIFT is an impact consulting firm whose mission is to create, model, and share an inclusive and locally self-reliant economy that works for the benefit of all life. Tiffany Jana is CEO and president of TMI Consulting, the first diversity consultancy to be chartered as a benefit corporation and certified as a B Corp. Dr. Jana was awarded a 2017 Enterprising Woman of the Year Award from Enterprising Women magazine and is the coauthor of Overcoming Bias and Erasing Institutional Bias.
Reviews
"The B Corp Handbook shows that an economic agenda that serves people's needs while respecting planetary boundaries is compatible, and ultimately even necessary, for financial success."
--Paul Polman, CEO, Unilever "Every business owner interested in creating a more diverse, equitable, and inclusive economy should read this book."
--Dawn Sherman, CEO, Native American Natural Foods "In an increasingly complex world, big brands and companies are fundamentally challenged as to whose interests they really serve. We joined the B Corp movement because we are convinced that addressing this challenge directly is the best way to reinforce trust with our stakeholders."
--Emmanuel Faber, CEO, Danone "The B Corp principles of social, environmental, and economic justice are deeply aligned with the mission and core values of our worker-owned cooperative."
--Adria Powell, CEO, Cooperative Home Care Associates
"Our holistic vision for the company centers around our clothing, mindful business practices, and supporting every employee's purpose. Being a B Corp allows us to fulfill our purpose in a bold way with other like-minded companies. The B Corp Handbook serves as a guide for using business as a force for good."
--Eileen Fisher, Founder and President, EILEEN FISHER "I hope that five years from now, ten years from now, we'll look back and say B Corporations were the start of the revolution. The existing paradigm isn't working anymore--this is the future."
--Yvon Chouinard, founder of Patagonia
"The B Corp Handbook provides an essential teaching resource in preparing the next generation of business leaders to build a more sustainable and inclusive economy."
--Jessica Thomas, Director, Business Sustainability Collaborative, North Carolina State University
"We became a Certified B Corp because it closely aligns with our purpose-driven business model of community reinvestment, entrepreneurship, women's empowerment, education, and wellness."
--Emmet Dennis, Chief Marketing Officer, Sundial Brands "The second edition of The B Corp Handbook goes beyond the first edition by helping companies make progress on diversity, equity, and inclusion. Don't just wait for economic justice; make it happen!"
--Naomi Vickers, Chief Operating Officer, BLK Capital Management "I think B Corporations will make more profits than other types of companies."
--Robert Shiller, winner of the 2013 Nobel Prize in Economics and Professor of Economics, Yale University
"The B Corp Handbook shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line."
--Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com
"B Corporations recast the goals of the traditional business enterprise. They are becoming more prevalent as a new breed of businessperson seeks purpose with the fervor that traditional economic theory says entrepreneurs seek profit."
--Daniel Pink, New York Times bestselling author of When and Drive "A must-read for every for-profit enterprise that aims to create social impact."
--Cathy Clark, Adjunct Professor and Director, CASE i3, Fuqua School of Business, Duke University "The B Corp Handbook proves that any company can be pro-community, pro-business, and pro-environment--at the same time. Ryan Honeyman and Tiffany Jana show that there does not have to be any tradeoff between profitability and creating positive social change."
--Suzanne DiBianca, Executive Vice President of Corporate Relations and Chief Philanthropy Officer, Salesforce "In contrast to the plethora of books that discuss only the problems facing society, The B Corp Handbook offers a concrete, positive, market-based, and scalable systemic solution to addressing our greatest social and environmental challenges."
--Marshall Goldsmith, New York Times bestselling author of What Got You Here Won't Get You There
--Paul Polman, CEO, Unilever "Every business owner interested in creating a more diverse, equitable, and inclusive economy should read this book."
--Dawn Sherman, CEO, Native American Natural Foods "In an increasingly complex world, big brands and companies are fundamentally challenged as to whose interests they really serve. We joined the B Corp movement because we are convinced that addressing this challenge directly is the best way to reinforce trust with our stakeholders."
--Emmanuel Faber, CEO, Danone "The B Corp principles of social, environmental, and economic justice are deeply aligned with the mission and core values of our worker-owned cooperative."
--Adria Powell, CEO, Cooperative Home Care Associates
"Our holistic vision for the company centers around our clothing, mindful business practices, and supporting every employee's purpose. Being a B Corp allows us to fulfill our purpose in a bold way with other like-minded companies. The B Corp Handbook serves as a guide for using business as a force for good."
--Eileen Fisher, Founder and President, EILEEN FISHER "I hope that five years from now, ten years from now, we'll look back and say B Corporations were the start of the revolution. The existing paradigm isn't working anymore--this is the future."
--Yvon Chouinard, founder of Patagonia
"The B Corp Handbook provides an essential teaching resource in preparing the next generation of business leaders to build a more sustainable and inclusive economy."
--Jessica Thomas, Director, Business Sustainability Collaborative, North Carolina State University
"We became a Certified B Corp because it closely aligns with our purpose-driven business model of community reinvestment, entrepreneurship, women's empowerment, education, and wellness."
--Emmet Dennis, Chief Marketing Officer, Sundial Brands "The second edition of The B Corp Handbook goes beyond the first edition by helping companies make progress on diversity, equity, and inclusion. Don't just wait for economic justice; make it happen!"
--Naomi Vickers, Chief Operating Officer, BLK Capital Management "I think B Corporations will make more profits than other types of companies."
--Robert Shiller, winner of the 2013 Nobel Prize in Economics and Professor of Economics, Yale University
"The B Corp Handbook shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line."
--Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com
"B Corporations recast the goals of the traditional business enterprise. They are becoming more prevalent as a new breed of businessperson seeks purpose with the fervor that traditional economic theory says entrepreneurs seek profit."
--Daniel Pink, New York Times bestselling author of When and Drive "A must-read for every for-profit enterprise that aims to create social impact."
--Cathy Clark, Adjunct Professor and Director, CASE i3, Fuqua School of Business, Duke University "The B Corp Handbook proves that any company can be pro-community, pro-business, and pro-environment--at the same time. Ryan Honeyman and Tiffany Jana show that there does not have to be any tradeoff between profitability and creating positive social change."
--Suzanne DiBianca, Executive Vice President of Corporate Relations and Chief Philanthropy Officer, Salesforce "In contrast to the plethora of books that discuss only the problems facing society, The B Corp Handbook offers a concrete, positive, market-based, and scalable systemic solution to addressing our greatest social and environmental challenges."
--Marshall Goldsmith, New York Times bestselling author of What Got You Here Won't Get You There
