The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego
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About the Author
ADAM WITTY is the founder and CEO of Forbes Books, the book publishing brand of Forbes Media, publisher of Forbes Magazine. Adam is the author of five books and has appeared in USA Today, Investor's Business Daily, the Wall Street Journal, and on ABC and FOX. Adam is an Eagle Scout, member of EO and YPO, and a commercial pilot with instrument and seaplane ratings.
RUSTY SHELTON is a bestselling author, dynamic keynote speaker, and successful entrepreneur. He has focused his career on helping leaders build thought leadership, writing three acclaimed books and speaking around the world to a variety of audiences, from YPO to Forbes. He is the founder and chairman of Zilker Media, the senior marketing strategist at Forbes Books, and a proud member of EO.
"Written for company leaders, the coherent business book The Authority Advantage names strategies for effective and educational social media and web content development." - Foreword Reviews-- "Foreword Reviews"
"Many readers will find real value from its exploration of the essence of authority." - Kirkus Reviews-- "Kirkus Reviews"
"The Authority Advantage provides actionable advice that is practical and will achieve immediate results. I would not hesitate to recommend The Authority Advantage for leaders, speakers, consultants, and professionals everywhere that have a lot to offer in their field but don't quite know how to express it effectively." - Readers' Favorite-- "Reader's Favorite"
"Witty and Shelton urge business leaders to recognize how the world has shifted and then how best to adjust to it. The result is high practical...but also empathetic and encouraging..." - BookLife by Publishers Weekly-- "BookLife by Publisher's Weekly"