The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (Revised)

(Author) (Illustrator)

Product Details

$29.95  $27.85
Publish Date
6.5 X 9.4 X 1.0 inches | 1.2 pounds

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About the Author

Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment. He lives in Silicon Valley with his family and on social media where he has ten million followers..


"The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humor reflect his successes and failures. We can all benefit from his insights."
--Arianna Huffington, president and editor in chief, Huffington Post

"This is a must-read book for every entrepreneur."
--Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank

"It is wise to learn from experience, but it is even wiser to learn from the experiences of others. In The Art of the Start, my friend Guy Kawasaki shares the lessons behind the scars of his entrepreneurial adventures and the wisdom he's gained in the process. Guy offers field-tested, practical help to anyone wanting to start a business, an organization, or even a church."
--Rick Warren, author of The Purpose-Driven Life

"Guy has done it again--evangelized something useful and meaningful. This time, it's a bottom-up business approach profound in its simplicity: Focus on what's real and forget the fluff. And please, read the last chapter first."
--Pierre Omidyar, founder of eBay, co-founder of Omidyar Network

Praise for the original edition of The Art of the Start:

"A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company."
--Michael Moritz, Sequoia Capital

"This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it."
--Clayton Christensen, author of The Innovator's Dilemma

"Anyone trying to change the world should read The Art of the Start."
--Wendy Kopp, founder of Teach for America