The Alter Ego Effect: The Power of Secret Identities to Transform Your Life

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Product Details

Harper Business
Publish Date
6.3 X 9.0 X 1.1 inches | 0.95 pounds

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About the Author

Todd Herman likes to activate the hero in everyone. He's an award-winning entrepreneur, WSJ bestselling author of The Alter Ego Effect, and creates training systems to develop peak performance & mental toughness for elite athletes, leaders, & public figures. He's busy building a movement from New York City where he lives with his wife and three children. Check out free resources at his home base on the internet -


"I used this exact strategy to get to the top of my sport. This is truly what elite professionals do to win. This book is a gift!"--Frank Shamrock, UFC champion, entrepreneur, and philanthropist
"My first thought: This book is going to change minds and change lives. My second thought: How can I get this book into all of my clients' hands?!"--JJ Virgin
"This needs to be required reading for every ambitious soul! Finally, a book to help conquer the challenges of doing hard stuff by someone who has coached top performers!"--Brian Smith
"In The Alter Ego Effect, Herman takes you on a mind-expanding journey to find your Heroic Self. If you want a stronger mental game--get this book!"--Emily Fletcher
"Todd has written the definitive playbook for people striving to achieve great things! This will not only inspire people but give them a real tool to help win at life."--Neil Patel