The Activist's Media Handbook: Lessons from Fifty Years as a Progressive Agitator


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$35.00  $32.55
Earth Aware Editions
Publish Date
8.1 X 9.3 X 1.7 inches | 2.5 pounds

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About the Author

David Fenton, named "one of the 100 most influential P.R. people" by PR Week and "the Robin Hood of public relations" by The National Journal, founded Fenton in 1982 to create communications campaigns for the environment, public health and human rights. Over four decades he has pioneered the use of PR, social media and advertising techniques for social change. Fenton started his career as a photojournalist in the late 1960s - his book Shots: An American Photographer's Journal was published in 2005. He was formerly Director of Public Relations at Rolling Stone magazine and Co-Producer of the No-Nukes concerts in 1979 at Madison Square Garden with Bruce Springsteen, Bonnie Raitt, James Taylor, Jackson Browne and other artists. David is a native of Manhattan where he lives with his wife and children.


Fascinating and timely book for anyone seeking to change minds at scale, from David Fenton, who knows how it's done
--Michael Pollan
Offers pragmatic ideas for fixing the left's oft-ineffective political messaging.-- "San Francisco Chronicle"
David Fenton has helped progressive activists reach the media and public since the late 1960s. In the struggles against apartheid, the nuclear arms race, unjust wars, racist drug laws, to stop climate and toxic pollution, his work has helped movements advance justice." --Jane Fonda
"I met David in 1970 when we were both teenagers in the movement. I had a clenched fist as a Black Panther. David had a camera that captured my fire and innocence. His memoir is a guide for activists who need to be good storytellers to win." --Jamal Joseph, Writer, Director, author of Panther Baby and Professor of Film, Columbia University
"The service rendered to the African National Congress by Fenton Communications during the difficult years, has been of great value to us. The technical skill of your company, as well as your company's commitment to worthy causes, is beyond doubt." --Nelson Mandela, June 28, 1994, in a letter to the author
"David is the progressive world's chief evangelist on the importance of communications and language in social movements. His help was essential in MoveOn's campaigns on climate, economic justice, criminal justice reform, and against the nuclear arms race and the Iraq war." --Wes Boyd and Joan Blades, co-founders,
"David is the dean of progressive communications. As his memoir shows, there is no one who has done more to help the progressive community build public support for its causes through powerful and effective messaging." --Ken Roth, Executive Director, Human Rights Watch
"David Fenton has spent decades helping advocates for human rights and social justice reach the public. His emphasis on communicating climate science is essential if we are to preserve an open society -- and healthy environment." -- in the face of propaganda, denial and distortion. --George Soros
"Any student of American history in the last half-century will profit from this inside account--and anyone trying to make change now will profit from grappling with these hard-earned lessons." --Bill McKibben, author and activist
"The first step to tackling climate change is to talk about it. David Fenton has been helping scientists and NGOs do this for more than three decades and over that time, he's learned a lot. This book lays out basic principles of effective climate communication. It's a must-read for anyone seeking to raise public awareness and encourage climate action." --Katharine Hayhoe, Distinguished Professor, Texas Tech University, United Nations Champion of the Earth, author of Saving Us: A Climate Scientist's Case for Hope and Healing in a Divided World