The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Earn by promoting books
Earn money by sharing your favorite books through our Affiliate program.Become an affiliate
About the Author
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
Laura Ries is president of their Atlanta, Georgia, consulting firm Ries & Ries.
"Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how."----Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University
"Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding."----Patrick M. Sullivan, CEO, SalesLogix
"Provides a worthwhile addition to the branding library. This book's worth buying."----Atlanta Business Chronicle
"If you want to...lasso consumers and burn brand identity into their minds, read this book."----Advertising Annual 1999