The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

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Product Details

$18.99  $17.66
Harper Business
Publish Date
7.4 X 9.1 X 0.7 inches | 0.82 pounds

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About the Author

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site ( has some simple tests that will help you determine whether you are a left brainer or a right brainer.

Laura Ries is president of their Atlanta, Georgia, consulting firm Ries & Ries.


"Indispensable to anyone seeking to build a business into a recognized brand."----Philip J. Romano, CEO, Romano Enterprises
"Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how."----Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University
"Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding."----Patrick M. Sullivan, CEO, SalesLogix
"Provides a worthwhile addition to the branding library. This book's worth buying."----Atlanta Business Chronicle
"If you want to...lasso consumers and burn brand identity into their minds, read this book."----Advertising Annual 1999