That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea


Product Details

$30.00  $27.90
Little Brown and Company
Publish Date
6.0 X 9.3 X 1.3 inches | 1.25 pounds

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About the Author

Marc Randolph is a veteran Silicon Valley entrepreneur, advisor, and investor, whose career as an entrepreneur spans four decades. In addition to being the co-founder and first CEO of Netflix, Marc has founded or co-founded six other successful startups, mentored hundreds of early-stage entrepreneurs, and as an investor has helped seed dozens of successful tech ventures (and just as many unsuccessful ones). He is host of the top-10 Apple podcast That Will Never Work, where he works directly with entrepreneurs to provide 1-on-1 mentoring. He lives in Santa Cruz, California.


"Netflix was built on the vision and creative DNA of one man -- Marc Randolph. As the founding CEO, his leadership defined the culture of Netflix and laid the groundwork for successive, global revolutions in how we make and consume entertainment. His willingness to step aside so that his co-founder Reed Hastings could scale up the company stands as an example of humility and self-knowledge that is rare in the startup world."--Gina Keating, author of Netflixed: The Epic Battle for America's Eyeballs
"Engaging and insightful"--Reed Hastings, CEO of Netflix
"Marc is an unusually brave soul. Marc's genius in recognizing that not knowing frees you to experiment and observe and to ultimately win."--Lloyd Tabb, founder ofLooker
"Marc wastes no time cutting through the noise and identifying the truth. Every moment I have spent with Marc, whether it was as he formulated and launched Netflix or since then, has been truly rewarding. Marc understands what is important whether it is your product, your marketing, or your business plan. A remarkable and one of a kind visionary."--Mitch Lowe, founder of RedBox
"An entertaining chronicle of creativity, luck, and unflagging perseverance."--Kirkus