Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech


Product Details

$15.95  $14.83
W. W. Norton & Company
Publish Date
5.3 X 0.6 X 7.9 inches | 0.35 pounds
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About the Author

Sara Wachter-Boettcher is a web consultant based in Philadelphia and the author of two books for web professionals: Design for Real Life, with Eric Meyer, and Content Everywhere. She helps organizations make sense of their digital content, and she speaks at conferences worldwide.


If a book on design in the technology industry ever deserved a standing ovation, this one is it. Sara Wachter-Boettcher has laid out a concise case for digital product makers to work with a broader range of people. And that means working with people unlike themselves as both makers and consumers, and from start to finish.--John Maeda, author of The Laws of Simplicity
No matter how we set the preferences, the results turn out the same.... For all of digital technology's supposed configurability and customization, there's a cookie-cutter, one-size-fits-all quality to the apps and platforms we use, pushing conformity over individuality, and acquiescence over identity. Sara Wachter-Boettcher reveals how none of us can, or should, live up to the image our technology has of us.--Douglas Rushkoff, author of Throwing Rocks at the Google Bus
The stories [Wachter-Boettcher] tells... are good, as are the examples she provides of corporate failure.
This is a powerful read reflecting on the prejudices that lurk within a powerful industry.
Recommended for all readers interested in the intersection of technology and social justice.
Wachter-Boettcher lays out a convincing and damning argument about the small daily failures and large systemic issues that stem from Silicon Valley's diversity problem.... This engrossing volume is important for readers of all ages.