
Technically Wrong
Sara Wachter-Boettcher
(Author)Description
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us realize just how many oversights, biases, and downright ethical nightmares are baked inside the tech products we use every day. It's time we change that.
In Technically Wrong, Sara Wachter-Boettcher demystifies the tech industry, leaving those of us on the other side of the screen better prepared to make informed choices about the services we use--and to demand more from the companies behind them.
A Wired Top Tech Book of the Year
A Fast Company Best Business and Leadership Book of the Year
Product Details
Publisher | W. W. Norton & Company |
Publish Date | October 16, 2018 |
Pages | 240 |
Language | English |
Type | |
EAN/UPC | 9780393356045 |
Dimensions | 7.9 X 5.3 X 0.6 inches | 0.3 pounds |
About the Author
Reviews
Wachter-Boettcher lays out a convincing and damning argument about the small daily failures and large systemic issues that stem from Silicon Valley's diversity problem.... This engrossing volume is important for readers of all ages.
No matter how we set the preferences, the results turn out the same.... For all of digital technology's supposed configurability and customization, there's a cookie-cutter, one-size-fits-all quality to the apps and platforms we use, pushing conformity over individuality, and acquiescence over identity. Sara Wachter-Boettcher reveals how none of us can, or should, live up to the image our technology has of us.--Douglas Rushkoff, author of Throwing Rocks at the Google Bus
The stories [Wachter-Boettcher] tells... are good, as are the examples she provides of corporate failure.
This is a powerful read reflecting on the prejudices that lurk within a powerful industry.
If a book on design in the technology industry ever deserved a standing ovation, this one is it. Sara Wachter-Boettcher has laid out a concise case for digital product makers to work with a broader range of people. And that means working with people unlike themselves as both makers and consumers, and from start to finish.--John Maeda, author of The Laws of Simplicity
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