Technically Wrong bookcover

Technically Wrong

Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
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Description

Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us realize just how many oversights, biases, and downright ethical nightmares are baked inside the tech products we use every day. It's time we change that.

In Technically Wrong, Sara Wachter-Boettcher demystifies the tech industry, leaving those of us on the other side of the screen better prepared to make informed choices about the services we use--and to demand more from the companies behind them.

A Wired Top Tech Book of the Year
A Fast Company Best Business and Leadership Book of the Year

Product Details

PublisherW. W. Norton & Company
Publish DateOctober 16, 2018
Pages240
LanguageEnglish
TypeBook iconPaperback / softback
EAN/UPC9780393356045
Dimensions7.9 X 5.3 X 0.6 inches | 0.3 pounds

About the Author

Sara Wachter-Boettcher runs Rare Union, a consultancy based in Philadelphia, and is the author of Technically Wrong, Design for Real Life, with Eric Meyer, and Content Everywhere. She helps organizations with digital product and content strategy, and speaks at conferences worldwide.

Reviews

Recommended for all readers interested in the intersection of technology and social justice.
Wachter-Boettcher lays out a convincing and damning argument about the small daily failures and large systemic issues that stem from Silicon Valley's diversity problem.... This engrossing volume is important for readers of all ages.
No matter how we set the preferences, the results turn out the same.... For all of digital technology's supposed configurability and customization, there's a cookie-cutter, one-size-fits-all quality to the apps and platforms we use, pushing conformity over individuality, and acquiescence over identity. Sara Wachter-Boettcher reveals how none of us can, or should, live up to the image our technology has of us.--Douglas Rushkoff, author of Throwing Rocks at the Google Bus
The stories [Wachter-Boettcher] tells... are good, as are the examples she provides of corporate failure.
This is a powerful read reflecting on the prejudices that lurk within a powerful industry.
If a book on design in the technology industry ever deserved a standing ovation, this one is it. Sara Wachter-Boettcher has laid out a concise case for digital product makers to work with a broader range of people. And that means working with people unlike themselves as both makers and consumers, and from start to finish.--John Maeda, author of The Laws of Simplicity

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