Sweet Success: A Simple Recipe to Turn Your Passion Into Profit

Product Details
$28.99  $26.96
HarperCollins Leadership
Publish Date
6.21 X 9.05 X 0.91 inches | 1.22 pounds

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About the Author

Candace Nelson, alongside her husband, Charles, has created a hugely successful cupcake business from scratch. This phenomenal entrepreneur found her true passion after losing her successful investment banker position during the dotcom bust. After some reevaluation, this innovative spirit came up with the idea to start an exclusive cupcake bakery. Pouring all her heart, soul, money, and time into her bakery visions created more success than the couple could have ever imagined. Using only the finest ingredients, Sprinkles cupcakes have attracted the attention of famous personalities such as Tyra Banks, Oprah Winfrey, Blake Lively, Ryan Seacrest, and Katie Holmes.

Nearly all of her store's locations have a continual line of customers waiting to taste the finest cupcakes. She has become a television personality herself, gaining fame through the famous show Cupcake Wars. Noted as a cupcake expert, she sits on a panel of two permanent judges on the show. This amazing woman shares her success by donating huge amounts of extra cupcakes, cookies, and ice cream to shelters and food banks daily.

'In Sweet Success, Candace provides a clear roadmap for building a successful business. With powerful personal stories and practical advice, this book will inspire future entrepreneurs to push past doubts and go for it.'----Sheryl Sandberg, Founder of Lean In and Option B
'If you are curious about starting a business that will break through all the noise, Sweet Success is where you should begin. Learning from Candace is like taking a crash course in creativity, innovation and hard work. As a world class female founder, Candace shares her most valuable wisdom to guide readers on the path from idea to exit. A must-read manual for any aspiring entrepreneur!'----Reese Witherspoon, Founder Hello Sunshine
'Sweet Success is a must-read for anyone who has ever dreamed of being an entrepreneur. With humility and humor, Candace shares her secret roadmap to building a beloved brand and national chain from her tiny Los Angeles apartment. If you have ever tasted the magic of a Sprinkles cupcake, you know you're in for a treat with this life changing book!'----Whitney Wolfe Herd, Founder and CEO, Bumble
Candace turns up the heat to melt the barriers to entrepreneurship and invites everyone to the table by providing her simple recipe for success. This book is a flurry of practical advice from Candace and fellow female business owners: smart, funny, and straightforward. You'll immediately be inspired to get the burners going on your business idea by reading Sweet Success.--Jenna Kutcher, New York Times Bestselling Author and Host of The Goal Digger Podcast
Who opens a temple to carbs at the height of the low-carb craze? Nobody--except Candace, who had the audacity to start Sprinkles in 2005, sparking a cupcake bakery revolution that has inspired a generation of female entrepreneurs. This book brings that bravado to readers ready to take the next step in pivoting toward a much sweeter career and life. Through the eyes of an innovator, she gives you the strength and belief in yourself to defy expectations with any creation.--Denise Woodard, Founder and CEO, Partake Foods
Candace disrupted a legacy industry by focusing on one simple thing--the cupcake--and created a celebrity, Oprah-endorsed craze that changed her life forever. From cultivating an entrepreneurial mindset to pinpointing and testing the idea, establishing an authentic brand, and keeping the innovative spirit going, Candace shares the secrets to her success and proves that great things can happen when you set an intention and go after your dreams.--Nyakio Grieco, Founder, Thirteen Lune