Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are

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$27.95  $25.99
W. W. Norton & Company
Publish Date
6.5 X 1.3 X 9.3 inches | 1.1 pounds
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About the Author
Zoe Fraade-Blanar is a faculty member at New York University's Interactive Telecommunications Program and the Studio 20 program at the NYU Arthur L. Carter Journalism Institute. She is co-founder and Chief Design Officer of the crowdsourced toy company Squishable.
Aaron M. Glazer is the co-founder and CEO of Squishable. Before founding Squishable, he worked as a business researcher, consultant, and journalist. He began studying non-traditional entrepreneurial models during his time at Johns Hopkins University.
Fans aren't just customers--they care more about what your company does, both good and bad--and no one understands how fans tick and what they can mean for a business better than Zoe and Aaron.--Clay Shirky, author of Here Comes Everybody: The Power of Organizing Without Organizations
An insightful and entertaining look at the culture of fandom, from its early days right up to the present . . . . Well-reasoned and engagingly written.
Recommended for companies who seek to create a successful brand, as well as readers interested in the nature of fan culture.
Superfandom is the ultimate guide to making the most of the new fan-based economy. It presents the new way businesses interact with their customers, and it's funny, too. Read it for insights into epic failure and brilliant success in fan management, or read it for stories about the politics of Disney's social clubs. Either way, you won't regret it. Your fandom will be better off for it.--Jonah Berger, professor at Wharton School of the University of Pennsylvania and best-selling author of Contagious: Why Things Catch On