Super Pumped: The Battle for Uber

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Product Details

$27.95  $25.99
W. W. Norton & Company
Publish Date
6.4 X 9.8 X 1.5 inches | 1.4 pounds

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About the Author

Mike Isaac is a technology reporter at the New York Times, whose Uber coverage won the Gerald Loeb Award for distinguished business reporting. He writes frequently about Uber, Facebook, and other Silicon Valley giants for the Times, and appears often on CNBC and MSNBC. He lives in San Francisco.


The tale of Uber, the queen of the so-called 'unicorns, ' is a parable about power--and the lengths to which some startup founders will go to amass it and hold onto it. Aside from being a delicious read, Mike Isaac's account is also teeming with new revelations that will shock and outrage you.--John Carreyrou, author of Bad Blood
The first thing to know about Mike Isaac's new book is that it's wildly entertaining. But it's also a very important read, because Isaac shows how Uber's messy inner workings and dramatic power struggles have made a company that, for better and worse, is now part of the fabric of modern life.--Bethany McLean, author of The Smartest Guys in the Room
A gripping, masterfully reported book that offers an essential window into what can go wrong with Silicon Valley's growth-at-any-cost culture.--Sheelah Kolhatkar, author of Black Edge
Travis Kalanick changed an entire industry, made billions of dollars, and made a company into a verb, and he did so by destroying anything and anyone who stepped in his way. A riveting read about bro culture gone awry.--Nick Bilton, special correspondent, Vanity Fair
A detailed, unsparing account of entrepreneurial arrogance, breathtaking excess, and cutthroat competition at one of the tech industry's most vaunted, loathed, and socially transformative companies. In tracking Uber's turbulent trajectory and Kalanick's eventual fall from grace, Mike Isaac illuminates--and indicts--some of the business practices, cultural values, and mythologies shaping our new social infrastructure.--Anna Wiener, author of Uncanny Valley
[Isaac's] meticulously reported account of Uber's trajectory avoids the easy paths.--Nitasha Tiku
Isaac is great at the ticktock of events as they unfold, but his best work comes when he steps back to examine the bigger picture.--Leslie Berlin
A devastating expose.--John Arlidge
[R]ollickingly entertaining.--Edward Niedermeyer
[E]xpansive and lucid. ...the definitive Uber book.--Noah Kulwin
Mike Isaac's new book about Uber provides many lessons for aspiring entrepreneurs, technologists and elected officials, and for society as a whole.--Dylan Schleicher