Strategic Supremacy: How Industry Leaders Create Growth, Wealth, and Power Through Spheres of Influence
Description
Are upstart competitors taking deadly aim at your company's products and markets? Richard A. D'Aveni, author of the famous attacker's handbook Hypercompetition, presents coun-terrevolutionary strategies and tactics that any industry leader or established company can use to defend itself against revolutionaries, disrupters, or hypercompetitors. The secret lies in making the rules, not breaking them, D'Aveni says, because rule makers still rule. Arguing that "profits and prosperity come not from revolution but stability and orderly change," D'Aveni presents a commanding framework that will enable any resource-rich or clever defender to gain Strategic Supremacy by being first to define the playing field. D'Aveni demonstrates how global powerhouses such as Disney, Microsoft, and Procter & Gamble have achieved preeminence by reconceptualizing their product portfolios as powerful competitive arsenals he calls "spheres of influence." Essentially a new way to compete by restructuring portfolios around a core geographic/product market, spheres enable any company to influence the behavior and positioning of rivals. In immensely readable prose, D'Aveni describes how prevailing spheres of influence can be used to create legal business equivalents to a "concert of powers" and other industry structures that mix cooperation with competition. Just one of the potent functions of a corporate sphere, D'Aveni shows, is to contain competitors of equal size (as NBC contained ABC). Spheres can also be used to stabilize an entire industry's global power system. A glance at the detailed table of contents will provide a sense of the wealth of new information contained in this essential handbook of global warfare, including "how-to" tools the reader will need to measure and map the pattern of competitive pressure in any industry and to interpret the meaning and strategic implications of these pressure patterns for his or her position within the industry's power hierarchy.Product Details
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About the Author
Reviews
President and Co-CEO, Verizon Communications
Provides a dynamic and flexible framework for managing in volatile technology-driven industries where new competitors can appear virtually overnight.
Peter Brabeck
CEO, Nestle S.A., Switzerland
A thought-provoking guide to the chess match that every CEO intuitively plays. I recommend it to every leader, marketer, and planner striving to reach superiority on the global or local chessboard.
J.T. Battenberg III
Chairman, President, and CEO, Delphi Automotive Systems Corp.
D'Aveni sees the world of strategy in such a unique way, and his perspective is very helpful to a global company like Delphi. I will recommend "Strategic Supremacy" to members of my staff.
Robert Hormats
Vice Chairman, Goldman Sachs International
A powerful competitive tool with an imaginative, compelling, and exceptional strategic approach....Enables the reader to visualize the role spheres of influence can play in creating successful business strategies.
Dr. Jeffrey Sonnenfeld
Associate Dean, Yale School of Management, and Founder and CEO, Chief Executive Leadership Institute, "The CEO College"
Transcends the simplistic Chicken Little strategic approaches that recommend you blow yourself up to save yourself in the face of change and chaos. Rather than assuming the sky is falling, D'Aveni reveals, through wisely analyzed cross-industry and longitudinal studies, how the underlying character of firms can lead to startlingly successful and varied approaches for marketplace triumphs.
Dr. Jeffrey Sonnenfeld Associate Dean, Yale School of Management, and Founder and CEO, Chief Executive Leadership Institute, "The CEO College" Transcends the simplistic Chicken Little strategic approaches that recommend you blow yourself up to save yourself in the face of change and chaos. Rather than assuming the sky is falling, D'Aveni reveals, through wisely analyzed cross-industry and longitudinal studies, how the underlying character of firms can lead to startlingly successful and varied approaches for marketplace triumphs.
Adrian Slywotzky Vice President, Mercer Management Consulting, Inc., and author of the bestselling book "The Profit Zone" D'Aveni is the Kissinger of corporate strategy. His highly original and imaginative work imports key ideas from the worlds of history and diplomacy to analyze and manage competitors and make decisions much more profitably.
Robert Hormats Vice Chairman, Goldman Sachs International A powerful competitive tool with an imaginative, compelling, and exceptional strategic approach....Enables the reader to visualize the role spheres of influence can play in creating successful business strategies.
Ivan Seidenberg President and Co-CEO, Verizon Communications Provides a dynamic and flexible framework for managing in volatile technology-driven industries where new competitors can appear virtually overnight.
Peter Brabeck CEO, Nestle S.A., Switzerland A thought-provoking guide to the chess match that every CEO intuitively plays. I recommend it to every leader, marketer, and planner striving to reach superiority on the global or local chessboard.
J.T. Battenberg III Chairman, President, and CEO, Delphi Automotive Systems Corp. D'Aveni sees the world of strategy in such a unique way, and his perspective is very helpful to a global company like Delphi. I will recommend "Strategic Supremacy" to members of my staff.
