Strategic Learning: How to Be Smarter Than Your Competition and Turn Key Insights Into Competitive Advantage

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Product Details

Price
$32.00  $29.76
Publisher
Wiley
Publish Date
Pages
256
Dimensions
6.1 X 9.1 X 1.0 inches | 0.95 pounds
Language
English
Type
Hardcover
EAN/UPC
9780470540695
BISAC Categories:

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About the Author

Willie Pietersen was raised in South Africa and received a Rhodes Scholarship to Oxford University. After practicing law, he embarked on an international business career, serving as the CEO of multibillion-dollar businesses such as Lever Foods, Seagram USA, Tropicana, and Sterling Winthrop's Consumer Health Group. Since 1998, Pietersen has been Professor of the Practice of Management at the Columbia University Business School. He has served as teacher and advisor to many global companies, including Boeing, Deloitte, DePuy, Ericsson, ExxonMobil, Novartis, SAP, and the Girl Scouts of the USA. He is the author of Reinventing Strategy, which is widely used by organizations as a guide to the creation of winning strategies, and has been translated into Spanish and Chinese.

For more information about the application of Strategic Learning, visit www.williampietersen.com.