Straight Talk for Startups: 100 Insider Rules for Beating the Odds--From Mastering the Fundamentals to Selecting Investors, Fundraising, Managing
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About the Author
JANTOON REIGERSMAN is a seasoned financial operator with extensive experience in startups and growth companies. He serves as Chief Financial Officer of publicly traded Leaf Group (NYSE: LFGR), a diversified consumer internet company. Earlier in his career, he served as CFO of Ogin Inc., investor and member of Goldman Sachs' European Special Situations Group and investment banker at Morgan Stanley in their mergers and acquisitions team. He is a Fellow of the inaugural class of the Finance Leaders Fellowship and a member of the Aspen Global Leadership Network.
Randy Komisar is a venture capitalist with decades of experience with startups. He is the author of the best-selling book The Monk and the Riddle, about the heart and soul of entrepreneurship, as well as numerous articles on leadership and startups. He is also the co-author of Getting to Plan B, on managing innovation, and I F**king Love that Company, on building consumer brands. He taught entrepreneurship at Stanford University and is a frequent lecturer at universities, as well as a regular keynote speaker on entrepreneurship, innovation and leadership. He joined Kleiner Perkins Caufield & Byers in 2005 to focus on early stage ventures. Prior to that he created the role of "Virtual CEO" to partner with entrepreneurs to help them and their businesses achieve their potential, serving as Virtual CEO for such startups as WebTV and GlobalGiving. He was a co-founder of Claris Corp., and served as CEO for LucasArts Entertainment and Crystal Dynamics. Randy was a founding director of TiVo and Nest. He served as CFO of GO Corp. and as senior counsel for Apple, following a private practice in technology law. He has also served on dozens of private and public company boards and advises such organizations as Road Trip Nation and the Orrick Women's Leadership Board.
"Straight Talk for Startups is filled with real, raw, and fact-based 'rules of the road' that you need to know when diving into our ultra-competitive startup world. A must read and a re-read!"--Tony Fadell, Coinventor of the iPod/iPhone & Founder of Nest Labs
"Not only one of the most useful and fun books ever written for founders, but these 100 rules will help any manager become wiser and more effective--and anyone with a passing interest in the human side of business will find this book a delight to read."--Robert Sutton, Stanford Professor, author of Good Boss, Bad Boss
"It's never easy to launch a new venture, but this book accelerates your learning with advice from experts who've been there and done that. Read it cover to cover to save yourself from making rookie mistakes that upend all too many big ideas."--Elaine Paul, Chief Financial Officer, Hulu
"Straight Talk generously shares the collective wisdom of decades of startup leadership and investing." --Mihir Desai, Mizuho Financial Group Professor of Finance at Harvard Business School
"Aspiring entrepreneurs are hungry to combine knowledge with experience, mentorship, and character. Straight Talk for Startups provides a PhD in entrepreneurship."--Professor Tom Byers, Endowed Chair Entrepreneurship Education, Stanford University
"Straight Talk's venerable best practices provides global startups outside the US with the advantages of a Silicon Valley insider." --Jennifer Li, CEO of Baidu Capital