Steve Jobs / Steve Jobs: A Biography

La biograf a definitiva de Steve Jobs, el fundador de Apple, escrita con su colaboraci n.

La muerte de Steve Jobs ha conmocionado al mundo. Tras entrevistarlo en m s de cuarenta ocasiones en los ltimos dos a os, adem s de a un centenar de personas de su entorno, familiares, amigos, adversarios y colegas, Walter Isaacson nos presenta la nica biograf a escrita con la colaboraci n de Jobs, el retrato definitivo de uno de los iconos indiscutibles de nuestro tiempo, la cr nica de la agitada vida y abrasiva personalidad del genio cuya creatividad, energ a y af n de perfeccionismo revolucionaron seis industrias: la inform tica, el cine de animaci n, la m sica, la telefon a, las tabletas y la edici n digital.

Consciente de que la mejor manera de crear valor en el siglo XXI es conectar la creatividad con la tecnolog a, Jobs fund una empresa en la que impresionantes saltos de la imaginaci n van de la mano de asombrosos logros tecnol gicos.

Aunque Jobs colabor en el libro, no pidi ning n control sobre el contenido, ni siquiera ejerci el derecho a leerlo antes de su publicaci n. No rehuy ning n tema y anim a la gente que conoc a a hablar con franqueza. «He hecho muchas cosas de las que no me siento orgulloso, como dejar a mi novia embarazada a los veintitr s a os y c mo me comport entonces, pero no hay ning n cad ver en mi armario que no pueda salir a la luz .

Jobs habla con una sinceridad a veces brutal sobre la gente con la que ha trabajado y contra la que ha competido. De igual modo, sus amigos, rivales y colegas ofrecen una visi n sin edulcorar de las pasiones, los demonios, el perfeccionismo, los deseos, el talento, los trucos y la obsesi n por controlarlo todo que modelaron su visi n empresarial y los innovadores productos que logr crear.

Su historia, por tanto, est llena de ense anzas sobre innovaci n, car cter, liderazgo y valores. La vida de un genio capaz de enfurecer y seducir a partes iguales.

ENGLISH DESCRIPTION

FROM THE AUTHOR OF THE BESTSELLING BIOGRAPHIES OF BENJAMIN FRANKLIN AND ALBERT EINSTEIN, THIS IS THE EXCLUSIVE BIOGRAPHY OF STEVE JOBS.

Based on more than forty interviews with Jobs conducted over two years--as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues--Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple's hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.