Startup Myths and Models: What You Won't Learn in Business School

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Product Details
$27.95  $25.99
Columbia Business School Publishing
Publish Date
6.2 X 9.1 X 1.1 inches | 1.2 pounds

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About the Author
Rizwan Virk is a successful entrepreneur, video game pioneer, and venture capitalist and founder of the startup accelerator Play Labs @ MIT. A graduate of MIT and Stanford, he is also the author of Zen Entrepreneurship: Walking the Path of the Career Warrior (2013); Treasure Hunt: Follow Your Inner Clues to Find True Success (2017); and The Simulation Hypothesis: An MIT Computer Scientist Shows Why AI, Quantum Physics, and Eastern Mystics All Agree We Are in a Video Game (2019).
Startup Myths and Models is one of the best textbooks for founders who are going through accelerators, (and, of course for those that aren't). Riz Virk reveals secrets about starting, funding, growing, and selling your startup all while doing what's most important - staying sane and healthy. This is one of my go-to recommendations for any founder beginning or currently on the startup journey.--Pat Riley, CEO of GAN (Global Accelerator Network)
Whether you're a curious student or a serial entrepreneur, Startup Myths and Models is on my recommended reading list for any startup founder. Riz's use of the Hero's Journey will help you understand how answering the call to the startup adventure will forever change you for the better!--Tim Miano, associate director, Harvard Innovation Labs, and cofounder/CEO, SP@CE
In this lively read, Riz Virk scrutinizes popular startup myths and provides crystal-clear startup models to guide entrepreneurs on their journey. Fortify yourself on this book's rich experience and insights before you set out.--Randy Komisar, partner, Kleiner Perkins Caufield & Byers, author of The Monk and the Riddle and Straight Talk for Startups
Riz Virk has been a founder, advisor and investor in startups for twenty-five years; Startup Myths and Models condenses those years of experience into a set of coherent lessons about the real challenges entrepreneurs face and how to overcome them. If you are going on the entrepreneur's journey, this book is a great companion for every stage of the adventure!--Brad Feld, cofounder of Foundry Group and author of #GiveFirst and Venture Deals
When launching a new business, there's no one I'd rather have at my side than Riz Virk as a cofounder or adviser. Having Riz's book, Startup Myths and Models, is the next-best thing. Equip yourself to win the battles that you'll encounter in your startup adventure by reading and digesting the lessons in this book. 100% results, no fluff!--Mitchell Liu, cofounder of, Theta Labs, Gameview, and Tapjoy
In Startup Myths, Riz Virk debunks common misconceptions about life in Startup Land. Both funny and wise, this book is a worthwhile read for any entrepreneur.--Jeffrey Bussgang, Harvard Business School, general partner at Flybridge Capital Partners, and author of Mastering the VC Game
I've founded five companies, made angel investments in over 100, and served on numerous startup boards--I wish I'd had a book like this before I started! Packed with hard-earned wisdom, Riz Virk does a great job of debunking myths and over-simple rules of thumb in the startup universe.--Michael Dornbrook, COO of Harmonix (makers of Guitar Hero), member of Common Angels, and VP of marketing at InfoCom (makers of Zork)
Riz Virk was one of my inspirations to be an entrepreneur. My advice to would-be entrepreneurs is to read Riz's book Startup Myths and Models, because it contains wisdom drawn from his twenty-five years of startup battles.--Rajeev Surati, cofounder of Flash Communications (sold to Microsoft) and
Startup Myths and Models cuts through all the startup noise, bringing real world experience to every entrepreneur in a super easy to access reference book.--Will Herman, coauthor of The Startup Playbook, angel investor, founder of 5 startups (2 IPOs)
This cogent, far-thinking explanation of how start-ups work will be invaluable for any aspiring founders stymied by traditional business wisdom.-- "Publisher's Weekly"
There are practical do's and don'ts, and a nuanced discussion of how to tell if a truism is going to help or hurt your particular situation. This is the kind of expertise most founders don't have direct access to, and there are plenty of useful nuggets here.-- "ZDNet"