Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

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Product Details

Price
$30.00  $27.90
Publisher
Simon & Schuster
Publish Date
Pages
288
Dimensions
6.2 X 9.3 X 1.1 inches | 1.25 pounds
Language
English
Type
Hardcover
EAN/UPC
9781501121746

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About the Author

Jake Knapp created the Design Sprint at Google, where he also helped build Gmail, cofounded Google Meet, and was a design partner at GV. He has since coached hundreds of teams on product strategy at places like Miro, Slack, Nike, LEGO, IDEO, the Wall Street Journal, and the Harvard Business School. Today, Jake is a cofounder at Character, where he helps startups find product-market fit with Design Sprints.

John Zeratsky supports startups with capital and sprints. As an investor and designer, he has worked with Slack, One Medical Group, Blue Bottle Coffee, Flatiron Health, Gusto, and hundreds of other successful startups. John is cofounder and general partner at venture capital firm Character. Previously, he was design partner at GV and a design leader at YouTube, Google Ads, and FeedBurner, which was acquired by Google in 2007.

Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of "design partner" at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.

Reviews

"Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp's Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world."
--Beth Comstock, vice chair of GE
"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions--and finding those small, correct habits that make all the right behaviors fall in place."
- Charles Duhigg, author of The Power of Habit
"To quote one of my colleagues, "don't get ready, get started." Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint."
- Tim Brown, CEO of IDEO and author of Change By Design
"Read this book and do what it says if you want to build better products faster."
- Ev Williams, founder of Medium, Blogger, and Twitter
"Sprint teaches you a novel process for solving really thorny problems in just 5 days. It's full of helpful, entertaining stories that will make it easier for you to succeed. What more, exactly, would you demand from a book? I wish all business books were this useful."
- Dan Heath, co-author of Made to Stick, Switch, and Decisive