Spellbound: Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success

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Product Details

$27.99  $26.03
Harper Business
Publish Date
6.1 X 9.1 X 1.1 inches | 0.95 pounds

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About the Author

David Kwong is a magician and New York Times crossword puzzle constructor. He holds a degree in history from Harvard, where he studied the history of magicians. Kwong was the head magic consultant on the worldwide hit Now You See Me and is the secret code advisor on NBC's Blindspot. Other films he has consulted on include Mission: Impossible--Rogue Nation, The Imitation Game, and The Magnificent Seven. A TED Talk favorite, Kwong regularly lectures and performs for companies worldwide. He lives in Los Angeles.


David Kwong's magic leaves me in awe, and his book did too!--Will Shortz, New York Times crossword editor
Fifteen years ago David Kwong and I started a magic club together, and one of us was good enough to quit his day job. I've learned a lot from him about how to surprise and delight audiences, and now his knowledge and storytelling skills are on full display. This book shows how the art and science of illusion can make us more engaging and more persuasive.--Adam Grant, New York Times bestselling author of Originals and Give and Take
David Kwong uses his mastery of illusion as the spine of a story about us and our limits. But more important, he shows that illusion is far more than a set of tricks; it as a very well thought-out set of principles that are broadly applicable in business and life.Here you can learn the principles and enjoy the show!--Ed Catmull, president, Pixar and Disney Animation, and bestselling author of Creativity, Inc.
David Kwong has conjured a unique and seamless blend of cognitive psychology, business acumen, and the secrets of being a renowned magician.--Martin Seligman, author of Learned Optimism and Flourish
This enjoyable work from a confident master of his trade is a "virtual wand" for those who want a bit of magic in their lives.--Publishers Weekly