Social TV: Multi-Screen Content and Ephemeral Culture


Product Details

University Press of Mississippi
Publish Date
6.0 X 9.0 X 0.62 inches | 0.89 pounds

Earn by promoting books

Earn money by sharing your favorite books through our Affiliate program.

Become an affiliate

About the Author

Cory Barker is assistant professor of communication at Bradley University. He is coeditor of The Age of Netflix: Critical Essays on Streaming Media, Digital Delivery, and Instant Access, among other collections on media studies. His work on Social TV, streaming video, and branding has appeared in such publications as The A.V. Club, Complex, TV Guide,, and Vox


An especially timely volume, Social TV is an impressive study of the Social TV archive for several key case studies, each of which speak to different subsectors of Social TV, while commenting on the broader cultural and industrial ramifications of social media engagement. Social TV offers readers a rich archive through which to examine shifts in the TV industry.--Jennifer Gillan, author of Television Brandcasting: The Return of the Content-Promotion Hybrid
Barker's meticulously researched 'ephemeral historiography' of the rise and fall of Social TV offers fresh insights into some of this moment's more notable experiments, from ABC's #TGIT to AMC's Story Sync. Vitally, it also excavates under-theorized industrial experiments to gauge and reward fan participation from this era, from check-in platforms' efforts to gamify television viewing to Amazon's experiments with 'fansourcing' feedback on their television pilots. The result is a comprehensive and compelling account of the television industry's attempt to embrace emergent platforms, while managing audience engagement on their terms.--Suzanne Scott, author of Fake Geek Girls: Fandom, Gender, and the Convergence Culture Industry
Social TV advances our understanding of media industry practices of managing audiences and fans by taking a deep dive into television. Drawing on varied case studies, it builds from existing work on how media companies recruit fanlike behavior to trace out tensions between wanting passive consumers and active promoters, the intermingling of organic and artificial audience behavior, and the interplay of old and new media. By interrogating exactly how, when, and why audience activity is valuable to industry in the context of television, Social TV will be valuable to a wide variety of scholars across fan/audience and media industry studies.--Mel Stanfill, author of Exploiting Fandom: How the Media Industry Seeks to Manipulate Fans and A Portrait of the Auteur as Fanboy: The Construction of Authorship in Transmedia Franchises
Social TV was the future, until it wasn't. Cory Barker's Social TV: Multi-Screen Content and Ephemeral Culture deftly explores the 'historical micro-moment' when television and social media promised tangible revolution in viewing audiences. Through numerous and compelling case studies, including HBO's collaboration with Twitter, Amazon Studio's use of fansourcing, AMC's Story Sync, and ABC's live-tweeting campaigns, Barker expertly defines the tensions, promises, failures, and repercussions of the moment when a social television revolution fizzled out. Social TV asks us to imagine a truly immersive viewing environment--and redefine what it means to be social in the age of ubiquitous content. A must-read for television and social media enthusiasts alike.--Paul Booth, professor of communication at DePaul University and author of Digital Fandom: New Media Studies and Playing Fans: Negotiating Fandom and Media in the Digital Age
Barker has written a book about the intersection of television and social media that feels timely but also provides a historical perspective on media industry practices in the 2010s. . . . Each case is well-researched and deftly situated in other television scholarship.--S. Pepper "CHOICE"