Smart Brevity
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Description
In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.
Product Details
| Publisher | Workman Publishing |
| Publish Date | September 20, 2022 |
| Pages | 224 |
| Language | English |
| Type |  Hardback |
| EAN/UPC | 9781523516971 |
| Dimensions | 8.1 X 5.6 X 1.0 inches | 0.8 pounds |
About the Author
Before Axios, VandeHei co-founded and was CEO of Politico, the media company that upended and revolutionized political and policy journalism in Washington, New York, and Europe. Overseeing both the editorial and business teams, VandeHei was the leading strategist behind its highly scalable and successful business model. Prior to this, VandeHei spent more than a decade as a reporter, covering the Presidency and Congress for The Wall Street Journal and The Washington Post. He was named national Editor of the Year in 2016.
VandeHei is from Oshkosh, Wisconsin. He has a bachelor's degree from the University of Wisconsin-Oshkosh.
Mike Allen is a co-founder of Axios, a news and information platform focusing on business, tech, politics and other topics shaping the future.
Mike is responsible for Axios editorial coverage, and writes the flagship daily newsletters, Axios AM and Axios PM.
Mike was a co-founder of Politico, where he created the Playbook franchise and helped build the company for its first decade. He has been named several times to Vanity Fair's "New Establishment" list.
He is also an alumnus of TIME, The New York Times, The Washington Post, the Richmond Times-Dispatch and The (Fredericksburg, Va.) Free Lance-Star.
Allen is from Orange County, Calif., and graduated from Washington and Lee University.
Under his leadership, Axios was listed as one of Fast Company's "World's Most Innovative Companies 2018" and announced as Washington Business Journal's "2021 Fastest Growing Companies." Schwartz has been named as one of DCInno's 2016 "50 on Fire" for marketing and advertising, and as 2015 FOLIO 100 "Corporate Catalyst."
Schwartz is the former chief revenue officer for POLITICO. Prior to POLITICO, he was a Partner at Gallup's management consulting practice in Washington, DC and California advising Fortune 500 companies on employee and customer engagement.
Schwartz was born in Israel and grew up in England. He has a bachelor's degree and M.B.A. from the University of Maryland.
Reviews
"Smart... [it offers] ways to communicate in a short-attention-span world."
--The New York Times' DealBook
"A slick, engaging and...laudable effort to help communicators reach through the verbal haze and grab readers by the lapels."
--The Wall Street Journal
"The writing of Smart Brevity is refreshingly taut and punchy; most of the sentences are finely crafted, short, and to the point, and rip across the page."
--The New Republic
"The Axios founders' new book makes the case for condensed communication--in an increasingly complex world."
--The New Yorker
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