Six Thinking Hats: An Essential Approach to Business Management (Revised and Updated)
Your success in business depends on how you think. "The main difficulty of thinking is confusion," writes Edward de Bono, long recognized as the foremost international authority on conceptual thinking and on the teaching of thinking as a skill. "We try to do too much at once. Emotions, information, logic, hope, and creativity all crowd in on us. It is like juggling with too many balls." The solution? De Bono unscrambles the thinking process with his "six thinking hats"
- WHITE HAT: neutral and objective, concerned with facts and figures
- RED HAT: the emotional view
- BLACK HAT: careful and cautious, the "devil's advocate" hat
- YELLOW HAT: sunny and positive
- GREEN HAT: associated with fertile growth, creativity, and new ideas
- BLUE HAT: cool, the color of the sky, above everything else-the organizing hat
Through case studies and real-life examples, Dr. de Bono reveals the often surprising ways in which deliberate role playing can make you a better thinker. He offers a powerfully simple tool that you--and your business, whether it's a start-up or a major corporation--can use to create a climate of clearer thinking, improved communication, and greater creativity. His book is an instructive and inspiring text for anyone who makes decisions, in business or in life.
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De Bono es Licenciado en Medicina. Posteriormente se
especializó en Psicología y Fisiología en
Oxford y Cambridge. Fundador y director del Cognitive Research Trust (1969) y
del Centre for the pranational Independent Thinking Organization, escribió
una treintena de libros y dirigió dos series de televisión. Es
autor de 68 libros traducidos a 37 idiomas y durante más de
treinta años impartió cursos formativos para empresas,
instituciones y universidades.
De Bono fue un prolífico escritor, psicólogo,
entrenador e instructor en el tema del pensamiento y la creatividad y es el
padre del concepto "pensamiento lateral", es la habilidad adquirida
para hacer que el pensamiento escape a la rigidez y se convierta en
creativo.
Edward De Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also held a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He wrote numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.