Shopping All the Way to the Woods: How the Outdoor Industry Sold Nature to America

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Product Details
Yale University Press
Publish Date
6.06 X 9.37 X 1.1 inches | 1.35 pounds

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About the Author
Rachel S. Gross is a historian of the outdoor gear and apparel industry and an outdoor enthusiast. She is assistant professor at the University of Colorado Denver, a history tour guide, and a curator of museum exhibits. She lives in Denver, CO.
"Who would have imagined that a 150-year history of recreational clothing from buckskins to Gore-Tex could offer so many unexpected insights--and so much sly humor--about the American past? Rachel Gross's Shopping All the Way to the Woods will delight anyone who loves the great outdoors . . . or who dreams of far-flung travels while perusing equipment catalogs and sporting-goods stores."--William Cronon, author of Nature's Metropolis: Chicago and the Great West

"With lively prose and fascinating research, Rachel Gross opens readers' eyes to the corporate history undergirding America's culture of outdoor recreation and their mutual interdependence. A must-read!"--Annie Gilbert Coleman, author of Ski Style: Sport and Culture in the Rockies

"A fascinating lineage tracing our industry's first moments through today's cutting-edge goods and exploring how our products and messaging evolved through the years to inspire America's outdoor identity."--Beaver Theodosakis, prAna founder

"A great read for any self-respecting outdoor gear junkie. I particularly enjoyed the history of gear from the buckskin era of the nineteenth century through the WWII surplus era of the '50s and '60s."--Steve Barker, cofounder, Eagle Creek Adventure Travel

"This tremendous work is a completely new look at American history, consumerism, and national mythology, told with equal parts diligence and wit. It will forever change the way you kit up for a hike."--Avery Trufelman, host of Articles of Interest and Nice Try! and former producer of 99% Invisible

"This unique book confronts the 'profitable paradox' of outdoor recreation: the illusion that an escape to the wilderness is contingent on purchasing expensive, specialized equipment."--Silas Chamberlin, author of On The Trail: A History of American Hiking