Selling the American People: Advertising, Optimization, and the Origins of Adtech

Available
Product Details
Price
$60.00
Publisher
MIT Press
Publish Date
Pages
348
Dimensions
5.98 X 8.98 X 1.02 inches | 0.9 pounds
Language
English
Type
Paperback
EAN/UPC
9780262545440

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About the Author
Lee McGuigan is Assistant Professor in the Hussman School of Journalism and Media at the University of North Carolina, Chapel Hill, and an associate at Cornell Tech's Digital Life Initiative. He is a coeditor of The Audience Commodity in a Digital Age.