Seeing the How: Transforming What People Do, Not Buy, to Gain Market Advantage

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Product Details

Price
$30.00  $27.90
Publisher
Matt Holt
Publish Date
Pages
240
Dimensions
6.1 X 9.1 X 1.1 inches | 0.9 pounds
Language
English
Type
Hardcover
EAN/UPC
9781637742952

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About the Author

Allen P. Adamson is a noted industry expert in all disciplines of branding. He's worked with a broad spectrum of clients in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment, as well as brands in the non-profit sector. Allen is Co-founder of Metaforce, a team of "special forces" that help organizations identify and activate the right growth strategies. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. Under his leadership, the company partnered with a wide array of iconic brands, including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon. Before Landor, Allen was an executive at Unilever, responsible for leading marketing for a number of major packaged goods brands. Previously, he held senior management positions at Ogilvy & Mather and DMB&B.