Seducing Strangers: How to Get People to Buy What You're Selling (the Little Black Book of Advertising Secrets)
Josh Weltman
(Author)
Jon Hamm
(Foreword by)
Description
How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and "Mad Men" did it. In today's service-based, social media-focused, information economy, the job is called life, and everyone does it.Here's how you can do it. And do it better.
Product Details
Price
$16.95
Publisher
Workman Publishing
Publish Date
April 07, 2015
Pages
192
Dimensions
5.9 X 8.0 X 0.7 inches | 0.6 pounds
Language
English
Type
Paperback
EAN/UPC
9780761181750
Earn by promoting books
Earn money by sharing your favorite books through our Affiliate program.
Become an affiliate
About the Author
Josh Weltman is the advertising consultant and a co-producer on the hit show Mad Men. A creative director for more than 25 years, he's worked on advertising and marketing campaigns for both global brands and boutique clients. He lives with his family in Los Angeles, California.
Reviews
"Mad Men ad man Josh Weltman knows how to sell." -- Fast Company co.CREATE
"Seducing Strangers is packed with surprisingly fascinating case studies from the advertising world." -- EntertainmentWeekly.com
Mad Men co-producer Josh Weltman, meticulously executes many of the ads we've seen Don Draper and Peggy Olson pitch....[His] book Seducing Strangers: How to Get People to Buy What You're Selling, which includes a foreword by Jon Hamm, imparts his wisdom from two-plus decades in the industry." -- Vulture.com
"Seducing Strangers is packed with surprisingly fascinating case studies from the advertising world." -- EntertainmentWeekly.com
Mad Men co-producer Josh Weltman, meticulously executes many of the ads we've seen Don Draper and Peggy Olson pitch....[His] book Seducing Strangers: How to Get People to Buy What You're Selling, which includes a foreword by Jon Hamm, imparts his wisdom from two-plus decades in the industry." -- Vulture.com
