Scientific Advertising
Claude Hopkins
(Author)
Description
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good BusinessProduct Details
Price
$6.29
Publisher
Merchant Books
Publish Date
February 12, 2014
Pages
88
Dimensions
6.0 X 9.0 X 0.21 inches | 0.31 pounds
Language
English
Type
Paperback
EAN/UPC
9781603866361
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About the Author
Known as the "father of modern advertising techniques," Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.
