Roi in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing

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Product Details

$40.00  $37.20
McGraw-Hill Companies
Publish Date
5.8 X 9.1 X 1.3 inches | 1.25 pounds

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About the Author

Jack J. Phillips, PhD., is a world-renowned expert on accountability, measurement, and evaluation who provides consulting services for Fortune 500 companies and major global organizations. He is the author or editor of more than 100 books and conducts workshops and presents at conferences throughout the world.

Frank Q. Fu, Ph.D., is an award-winning associate professor of Marketing at the University of Missouri-St. Louis. He has published dozens of articles in various prestigious journals, and helps American and Chinese companies improve their marketing performance through consulting and advising efforts.

Patricia Pulliam Phillips, Ph.D., is CEO of ROI Institute, Inc. where she helps organizations implement the ROI Methodology in over 60 countries. She is also the author, coauthor, or editor of over 75 books and dozens of articles on the topic of measurement, evaluation, and ROI.

Hong Yi, CPT, serves as the president of Beijing Sinotrac Consulting Co. Ltd, is a leading performance improvement consultant in China, and a Certified Performance Technologist (CPT). She has published and translated multiple books in the performance improvement area. Over the years, she has served clients including Chinese and multinational companies, such as IBM, Samsung, Johnson & Johnson, Novo Nordisk, Sinopec, China Unicom, China Telecom, and China Merchants Bank, among others.